ALLGEMEIN

ARROW meets J.PLOENES

The Brand

Since 1851, Cluett, Peabody & Co., Inc. (a subsidiary of PVH) and its predecessors have been producing shirts for the American man. Since its introduction in 1885, Cluett‘s ARROW brand has been a cornerstone in the American men‘s dress shirt business, defi ning authentic American style. ARROW commands extraordinary brand recognition for its fashionable yet functional apparel, and consistently ranks in the top 50 in consumer brand awareness in the United States.

Arrow Logo KopieThe History

In 1820, Hannah Montague created the first detachable shirt collar in her home in Troy, NY as a way of cleaning her husband‘s collar without laundering the entire shirt. In 1851, Ebenezer Brown recognized the possibilities in the detachable collar industry and began to manufacture collars in the back of his general store in Troy and the predecessor to the original Cluett, Peabody & Co., Inc. was born. This modest beginning would eventually lead to the introduction of the ARROW brand in 1885 as a pioneer in men‘s fashion. From that point forward, the history of ARROW and its products closely followed the shifts and trends in American culture. As times changed, ARROW adapted accordingly, offering the product, fabric and fit that its consumers demanded. After WWI, detachable collars were abandoned in favor of soft attached collars like those soldiers had become so accustomed to having on their uniforms. Conventional white shirts ruled in the 50‘s and flamboyant colors and patterns reflected the turbulence of the 60‘s and 70‘s. Fashion marched onward, and ARROW was available as a redesigned product, appealing to the renewed conservatism of the young, urban professional in the 1980‘s. This unique ability to cater to the needs of its customers while offering „authentic American style“ has been the foundation of the ARROW brand‘s continued success. PVH seized upon this by acquiring the brand in 2004.

 

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ARROW & SEIDENSTICKER & PLOENES

In recent years, PVH has been expanding ARROW‘s global distribution, capitalizing on its classic American style. In 2012, PVH announced an agreement with Seidensticker Private Label GmbH to license the ARROW brand in Europe. The agreement includes the distribution of men‘s woven and knit sport shirts and dress shirts designed and manufactured by the Seidensticker Group. Distribution includes wholesale, retail, shop-in-shops and e-commerce throughout selected countries in Europe. The first collections were launched in Spring 2013.

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